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About us

Vividshop provides a unique blend of clothing, accessories, semi-precious jewellery, gifts and lifestyle products, for the person who wants something delightful as a gift for a friend, baby or child, or simply to self-indulge.

Established in 1999 and located in the character-filled retail area of Surry Hills, Sydney, and within the leading fashion and homewares precinct, Vividshop projects a strong street identity and is well-known and well-regarded by the local community.

Likewise we have a loyal, Sydney-wide client base, and Vividshop is a long-standing favourite of magazine editors and stylists looking for new and exciting editorial product.

Our merchandising is fun and colourful.

We have now added pre-loved vinyl records , original art and prints to our product mix.

Come in and see us at the shop. 558 Crown Street, Surry Hills, Sydney, NSW Australia. Phone: +61 2 8399 1210 Email:

Popping into Vivid is like stepping onto a white cloud as it passes through a rainbow. The naturally lit white space is complemented by the glorious colours of Vivid’s eclectic range of goodies, not to mention the colourful dried flowers hanging up around the space. But more on that later.

Owner Rajani Enderby is a colourful character herself, and someone who’s never short of a word. Originally from Malawi, Rajani made the move to Australia when she was 21 years old. Growing up, Rajani remembers a store that was also well known for its colour and varied products. It’s evidently left an indelible influence on her.

“I grew up with colour, and I love it, and I love it in here. Everyone that comes in, their faces immediately light up.”

After a stint working for the not-very-colourful Department of Immigration, Rajani decided she needed something more in her life, something that was fun. That’s when she approached the then owner of Vivid and started working there, which she did for seven years before deciding to buy the business in 2015.

Since taking over Vivid, Rajani has expanded the space to include two pop-up stores. Currently occupied is an art gallery, and directly next door, Gerhardt, with his fabulous collection of dried flowers, accompanied by their sweet floral scents.

If you’re on the search for that unique present, for any occasion, you should definitely start in here. With everything from collectible toys, art, clothing, homewares, and more, you’re sure to find something for someone (and maybe even for yourself).

Shop Hours: Mon to Wed & Fri .1030 am - 6.30 pm, 

Thurs 10.30am - 8.00pm, 

Sat 10.30am - 6.30pm, 

Sun 10.30am - 6.30pm​

During the period of the lightrail roadworks in the area, we regret there will be disruption of access to Vividshop, but we are still open for trading and are accessible. If you are unable to get to our shop as a result please call 0417622517​. We are happy to assist you through our online store and/or deliver stock to you.